Growth Proposal
More new patients, on autopilot.
A plan to grow Harmony Women's Health & Wellness through Google Local Services Ads, search optimization, and a website built to convert, so your schedule is full the day you're back.
A growth plan for <Harmony/> Women's Health
Cathy, here's exactly what we'd do to accelerate new patient acquisition at your Lubbock practice: the scope, the reporting, the timeline, and a simple, transparent price.
Google Local Services Ads
Setup, verification & ongoing management
Website audit & SEO
Optimize Harmony to convert new patients
Monthly reporting dashboard
The same live view Dr. Shanklin uses
Weekly blog content
Optional add-on to compound SEO gains
Where things stand
We listened. Here's what we heard.
Before the plan, a quick recap of the practice so you know this proposal is built around Harmony specifically, not a template.
2–6
patients / day today
Steady but slow growth
~20
patients / day goal
The volume the practice is built for
10–15
new patients / month
Current new-patient pipeline
Oct 2025
practice opened
Harmony Women’s Health, Lubbock TX
A niche, high-value practice
Solo OB/GYN focused on gynecology, aesthetics, and medical weight loss, with instant availability, a real advantage against the typical 6–12 month wait.
Marketing that hasn’t moved the needle
Radio and social have delivered minimal impact. The current site is maintained by a non-marketing contact, and aesthetics/weight loss are underperforming.
Room to cross-sell
Your existing GYN patients are warm leads for aesthetics and weight loss, an audience we can activate with email, text, and in-office QR campaigns.
A clear November target
You’re on locums travel through October and want a full pipeline on day one. We build the runway 30–45 days ahead so patients are booking before you’re back.
The scope
What we'd handle for you
Four workstreams that turn Google into a reliable source of new patients, fully managed, so you can focus on care.
Local Services Ads setup & management
We handle the heavy lifting of getting Harmony verified and live on Google Local Services Ads, then manage the campaign every month.
- Google LSA verification & profile setup
- Ongoing bid, budget & lead management
- 10–15 point Google optimization playbook
- Ad spend billed straight through to Google, no markup
Website audit & optimization
A full audit of your current site with prioritized fixes, plus the option of dedicated ancillary sites per service line, the same approach we used for Dr. Shanklin.
- Technical & SEO audit with prioritized fixes
- Conversion optimization for new-patient booking
- Service-line pages: GYN, aesthetics, weight loss
- Recommendation on standalone ancillary sites
Monthly reporting dashboard
Access to a live dashboard, the same one Dr. Shanklin uses, so you always see leads, spend, and ROI against actual billed services.
- Leads, calls & new patients at a glance
- Ad spend vs. billed-services ROI tracking
- Month-over-month growth trends
- Always-on, no waiting for a report
Weekly blog content
Optional weekly, SEO-focused blog posts that compound your search visibility over time and give your cross-sell campaigns something to point to.
- One SEO-optimized post every week
- Topics across GYN, aesthetics & weight loss
- Fuel for email, text & QR-code campaigns
- Compounds organic ranking month over month
Investment
Simple, transparent pricing
One flat management fee plus a percentage of ad spend. Ad spend is a direct pass-through to Google. You only scale it as the return proves out.
Growth Management
Setup & manage everything
- Google Local Services Ads setup & verification
- Ongoing monthly LSA management & optimization
- 10–15 point Google optimization playbook
- Full website audit & optimization
- Live monthly reporting dashboard access
Ad spend is billed straight through to Google with no markup. We start conservative and scale only as the data supports it, exactly how we grew Dr. Shanklin from $2K to $5K+.
Optional Add-on
Weekly blog content
Add anytime, cancel anytime
- One SEO-optimized post every week
- GYN, aesthetics & weight-loss topics
- Compounds organic search rankings
- Content to power cross-sell campaigns
Best paired with the growth plan so every new post feeds directly into your email, text, and in-office campaigns.
The runway
Built around your November return
Because Google Local Services Ads take time to season, starting early means your schedule is ramping the moment you're back, not starting from zero.
- 1
Mid-September
Finalize the plan together
We reconvene to lock scope, confirm ad-spend starting point, and review the website audit findings.
- 2
Late September
Audit & setup begins
LSA verification kicks off and we implement the priority website fixes while you’re on locums travel.
- 3
30–45 days out
Campaign goes live early
We launch ads ahead of your return so the new-patient pipeline is already filling before day one.
- 4
November
You’re back to a full schedule
Patients are booking, the dashboard is live, and we optimize spend against real billed-services ROI.
Your team
The people building it alongside you.
You'll work directly with the founders and architect who design and build your system, so you always know exactly who's behind the work and who to reach when you need something.
Mark Murray
Co-Founder
Michael Koontz
Co-Founder
Trey Woodward
Solutions Architect
Next steps
Let's get <Harmony/> booked out.
If this looks right, reply to confirm and we'll reconvene in mid-September to finalize the plan and website audit, aiming for a November launch.
Prepared for Dr. Cathy Gentry · Harmony Women's Health & Wellness, Lubbock TX · Confidential